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Marketing data - case studies... |
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Our Clients Typically, people use us for one of two reasons: to outsource a specific marketing or other intelligence need that would otherwise require internal resources costing as much or more without providing the highly customised service and quality of end product that are our trademark; or to obtain intelligence not available to them through other channels. The four case studies shown here will give a good indication of the sort of thing we do and the sort of people we do it for. In these studies, PDI means Public Domain Intelligence and NPDI Non-Public Domain Intelligence - that is, information which is not readily available and for which we must devise special search techniques. Case 1 - Venture Capital investor seeking possible acquisition targets. Case 2 - Targeted continuous sales lead generation from PDI information. Case 3 - Mobile IT solutions provider needing competitor activity profiles and product development reviews, using both PDI and NPDI data. Case 4 - NPDI data applied to counter industrial espionage. Note: each case study opens
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