Marketing data - defining the problem...

Business success is built on market intelligence. If you know what's happening inside a target company or sector, who is changing jobs, what new products are being launched, which contracts have been won by whom, who is growing and who is in difficulty and what your competitors are doing - and if you know those things as they happen rather than days or weeks down the line - you have a much better chance of seizing the opportunity to sell. 

And there's plenty of information around. But, in a way, that's the problem - it can be difficult to filter out of the overwhelming flow of information those golden nuggets that matter to you. What you want to know is out there, but you have a full time job that keeps you too busy to read every single press release, live news feed, news story, interview, web site, research publication, annual report and product brochure in which it may be hiding. There are many services that will pass you all the information there is on a particular sector or company, but that still leaves you to sort out what's relevant to you and what isn't - and that's not what you need. 

You need an intelligent filter - a way of gathering all of the information that's out there, sifting it and presenting to you only the items that can make a difference to your company's business.

The Solution>